As your market moves on you, or you move into a new market, you
may need to go through the process of reinventing the Company.
fundamental problem with your product, strategy or business plan
will always prevent the company from making progress and hitting
its milestones. Even
if the strategy, product and business plan were perfectly
matched to customer requirements yesterday, a shift in the
market could cause a major mismatch today. Sometimes, the only
way to boost momentum is to go back to basics and reinvent the
As well as repositioning the company in the market, this is often the best
maneuver to fundamentally restructure, and slash, costs.